For my PRAD 585: Research, Data and Insights course, my colleagues and I strategized a plan for our client, Archdiocese of Chicago to identify new approaches to get younger generations involved with the church and church-related activities. For the project, I worked on developing specific tactics and strategies to target millennials. Additionally, I conducted empirical research on young adults' consumer behavior and social media habits. Download full version of the situation analysis.

 

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