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©
CLOROX
For my PRAD 336: Advertising Campaigns course, my team and I curated an Integrated Marketing Communications campaign for our client, Clorox. Throughout the campaign, I developed the strategy, tactics, media calendar, marketing objectives, SWOT analysis, and the creative executions for our final project. Download full version of Plans book. Download full version of campaign PPT. Download full version of Plans Book.
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